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The Rise of American Candy in the UK — Why We Can’t Get Enough!

American candy has taken the UK by storm — and for good reason. With bold flavours, bright colours and larger-than-life treats, the American sweet scene brings something totally different to traditional British confectionery.

Why American Sweets Are So Popular

American brands are known for going big — big flavours, big packaging and big personalities. From tangy sour candy to peanut butter chocolate classics, there’s something for every taste.